Doll Maker Threatened with Boycott

Via AP/Yahoo:

Groups Threaten to Boycott American Girl

NEW YORK - American Girl, manufacturer of a highly popular line of dolls and children's books, has become the target of conservative activists threatening a boycott unless the toy maker cuts off contributions to a youth organization that supports abortion rights and acceptance of lesbians.

The protest is directed at an ongoing American Girl campaign in which proceeds from sales of a special "I Can" wristband help support educational and empowerment programs of Girls Inc., a national nonprofit organization which describes its mission as "inspiring girls to be strong, smart and bold."

If you've missed the American Girl craze, this is a line of dolls dressed in period clothing from american history. These have been a hot item for a number of years, especially among collectors.

Certainly American Girl has a right to support any cause it wishes. However, I think this clearly illustrates that when you market a product for children, you should be careful about what causes you support, since it's the adults who fess up the cash. This should be a no brainer.