Why don't they just rename it "Obamaweek"?

Spend a little time over at Newsweek and you might wonder if they have any time left over for journalism. Their left-leaning bias has been obvious in recent years, but they've finally shed any pretenses. Their current cover story is not even a news story, but a long memo to Obama with heart-felt advice on how the Messiah should run his campaign and win this fall. I'm still digesting it, but here's a little jewel from page 2 (emphasis mine):

It's also important for you not to play the race card yourself. You can't imply, or be seen to imply, that anyone who criticizes you is a racist, closeted or otherwise.

The addition of the word "yourself" is telling. Newsweek is actually suggesting that it would be bad for Obama should he play the race card himself, but it's OK through others. What others? Why, Newsweek, of course. The entire issue is devoted to the subject, and they've even developed a whole new poll just to suggest that anyone not voting for Obama just might be racist:

Even as he closes in on the Democratic nomination for the presidency, Sen. Barack Obama is facing lingering problems winning the support of white voters--including some in his own party. In a new NEWSWEEK Poll of registered voters, Obama trails presumptive Republican nominee Sen. John McCain 40 percent to 52 percent among whites.

This even as Newsweek warns Obama that "You will never get the real racists to come around." The poll itself is here, and includes a "Racial Resentment Index" based on the following list:

Disapprove of racial preferences (Q17=2)
Less qualified people hired often (Q18=1)
Whites lose out (Q19=2,4)
Gone too far pushing rights (Q20a=1)
Poor too dependent on government (Q20b=1)
Blacks responsible for own condition (Q21=2)
Disapprove of interracial marriage (Q22=2)
Few things in common with blacks (Q23=3)
Would mind if black person moved close (Q24=1)
Would be upset if daughter dated black (Q25=2,3)

It would be difficult to imagine how they could be more incendiary in their questioning.

NewsBusters notes that there's only one side of the story in the Newsweek poll:

This raises two important questions for Newsweek:

1. Why wasn't it concerned about McCain's lingering problems winning the support of black voters?
2. Why didn't it measure a Racial Resentment Index for the non-whites that participated in the poll, especially for the blacks that overwhelmingly support Obama?

Good questions. The answer is that their interest in McCain is how best to defeat him. In the same issue, Newsweek raises issues about McCain's age and health. Unable to find a smoking gun of imminent Alzheimer's or cancer, they conclude in one article:

But the eventual winner of the election—no matter who it is—should be forewarned. Roizen has assessed data on presidential health back to the 1920s and finds that the stress of the job takes a toll. "Every year in office, you age two years," he says. It's not hard to calculate the effect this would have on McCain. After two terms, his calendar age and Real Age would be right back in line.

And in another, they just go for negativism in the title: "An Answer for Every ‘Little Jerk’" Again, failing to find anything bad in the medical records, they feel compelled to insinuate that McCain's gaffe last December was directed at anyone who showed curiosity about his age and health.

It's sad that any news organization would go to these lengths to promote a political agenda. Sadder still is that this type of in-kind campaign donation posing as journalism will increase as November nears.